Your business Needs a great About page. Here’s how to create One.

Every week I assess dozens of websites. Sometimes I’m looking at them as a professional copywriter, other times as an ordinary consumer. And the area that seems to be lacking on most of them is the ...

The Fastest way to kill your product launch (And how to avoid it)

Last week, I was on the Comprehensive Copywriting Academy social media forum and stumbled across a post from a budding copywriter. She was confused, upset and I can’t blame her one bit. She had ...