Want great marketing? Start with the mission statement.

Well, hello there! You actually clicked on a link with the words mission statement in it.   You must be tough because most people head for the hills when they hear the words “mission ...

For successful marketing, avoid saying these 3 things.

Last year thousands of business owners marched into marketing meetings and told their creative teams, “Okay everyone, let’s fail, and let’s fail big!” Okay, so maybe they ...

How to create your brand’s tone and voice guide

Let’s say you meet someone new at a party. They speak formally and professionally in a voice that’s calm and soothing. You bump into them the next day on the street and they are using slang, and ...